What Is AdSense, Really?
In recent years, there has been a great deal of discussion and information
concerning Google’s AdSense program at http://adsense.google.com. There
have been numerous E-Books and articles written on the topic.
But in the grand scheme of things, it is a profitable program that still gets
overlooked by many who are just coming online to start a business, as well as
those who have been around a while.
First, let’s take a look at exactly what AdSense is and what it is all about. AdSense is a program for webmasters which was implemented by the famous Google some years ago. Essentially, a webmaster (a person who owns and builds one or more websites) signs up for an account with the program, and once they are approved, they paste the Google AdSense code into the pages on their websites.
Google then starts serving ads to those websites, based on the keywords that it finds in the text of the page. When a visitor clicks on one of those ads, the webmaster earns money – usually a few cents for each click. However, when a site has a great deal of traffic, and when the webmaster knows which keywords are the most profitable to target, there is a lot of money to be made.
It sounds simple enough, but it’s not really that easy. First, you have to be approved – and Google is picky. The good news is that once one site is approved, you have a Google AdSense account, and you do not have to seek. Google’s approval to use AdSense on any other site that you own, as long as that site is within the Google’s terms of service guidelines. Once you are approved, you have to know which keywords to target – the ones that will make you the most amount of money per click, and how to write (or have written for you) content that draws those high paying ads. Often, this is the hardest part for what are known as ‘AdSense publishers.’ When we get into this, the secrets will start unfolding.
Finally, you have to learn how to drive traffic to your AdSense site. Without the traffic, you won’t get any clicks, and without clicks, you won’t be earning any money. This is the second hardest part of being an AdSense publisher. There really aren’t any secrets here – it is just a matter of learning to use some basic, proven site promotion techniques.
You may have heard gurus say that it isn’t wise to build Google AdSense sites anymore. If you haven’t heard this, there will come a point when you will. But that really isn’t true. In fact, there are thousands of people just like you that are making very nice livings from the Google AdSense program.
Usually when a guru says that you should not use Google AdSense, they generally mean that you are better off not using it when you are promoting your own product, and your website is tightly focused on that product. However, you can use Google AdSense for a site that was built specifically for the AdSense program, or on sites that you are using to promote affiliate products as well.
You should also note that many successful AdSense publishers have more than one website. They typically have numerous websites, on a variety of topics on which they display the Google ads. However, there are also those that simply have one high traffic website, from which they earn revenue from the AdSense program.
Regardless of this, all AdSense publishers start with just one website, and grow from there, and this is what you will be doing as well. You have to get the basics down, and learn the secrets that surround the profitability of Google AdSense before you can be successful with more sites.
First, let’s take a look at exactly what AdSense is and what it is all about. AdSense is a program for webmasters which was implemented by the famous Google some years ago. Essentially, a webmaster (a person who owns and builds one or more websites) signs up for an account with the program, and once they are approved, they paste the Google AdSense code into the pages on their websites.
Google then starts serving ads to those websites, based on the keywords that it finds in the text of the page. When a visitor clicks on one of those ads, the webmaster earns money – usually a few cents for each click. However, when a site has a great deal of traffic, and when the webmaster knows which keywords are the most profitable to target, there is a lot of money to be made.
It sounds simple enough, but it’s not really that easy. First, you have to be approved – and Google is picky. The good news is that once one site is approved, you have a Google AdSense account, and you do not have to seek. Google’s approval to use AdSense on any other site that you own, as long as that site is within the Google’s terms of service guidelines. Once you are approved, you have to know which keywords to target – the ones that will make you the most amount of money per click, and how to write (or have written for you) content that draws those high paying ads. Often, this is the hardest part for what are known as ‘AdSense publishers.’ When we get into this, the secrets will start unfolding.
Finally, you have to learn how to drive traffic to your AdSense site. Without the traffic, you won’t get any clicks, and without clicks, you won’t be earning any money. This is the second hardest part of being an AdSense publisher. There really aren’t any secrets here – it is just a matter of learning to use some basic, proven site promotion techniques.
You may have heard gurus say that it isn’t wise to build Google AdSense sites anymore. If you haven’t heard this, there will come a point when you will. But that really isn’t true. In fact, there are thousands of people just like you that are making very nice livings from the Google AdSense program.
Usually when a guru says that you should not use Google AdSense, they generally mean that you are better off not using it when you are promoting your own product, and your website is tightly focused on that product. However, you can use Google AdSense for a site that was built specifically for the AdSense program, or on sites that you are using to promote affiliate products as well.
You should also note that many successful AdSense publishers have more than one website. They typically have numerous websites, on a variety of topics on which they display the Google ads. However, there are also those that simply have one high traffic website, from which they earn revenue from the AdSense program.
Regardless of this, all AdSense publishers start with just one website, and grow from there, and this is what you will be doing as well. You have to get the basics down, and learn the secrets that surround the profitability of Google AdSense before you can be successful with more sites.
No comments:
Post a Comment